At Cal State University Fullerton, I studied Communications with an emphasis in advertising. I was hoping to move into the creative side of advertising, but a job opening at one of the top 5 agencies at the time led me to media buying. The next 15 years, I furthered my career with three different advertising agencies. I negotiated rates for various high profile clients in broadcast tv/cable/radio ads. Finally, in the tail end of my career, I helped manage and train a team of media buyers.
After 15 successful years in the advertising business, I decided to leave my career to stay at home and enjoy the adventures of my two loving children, Aiden & Laila. I continue to learn and be inspired by them everyday.
All along, my creative passion only quietly resided taking a back seat to what was logical. Yet, what the heart desires is not born from logic. Furthermore, perseverance and passion can lead to great things! Tala Events was created in 2011. Now, I am grateful to build upon a new chapter of what I truly enjoy.
My history in negotiations, ad planning/buying and management gives me a business platform to build your event successfully and within budget. My passion for event styling and planning delivers a creative and exceptional event experience.
Life should be a celebration, big or small. I will create a new memory or recreate an old favorite.